The aims and nature of ryanair

The aims and nature of ryanair The aims of this report are to analyse and explain the nature of Ryanair business organisation, identify the contribution of functional areas to the operation of Ryanair organisation and to demonstrate an understanding of core concepts in functional areas. The objective of this report is to show understanding in organisations key areas such as: organisational type, financial information, marketing management, quality and supply chain. The Ryanair Holdings second-largest airline in Europe in terms of passenger numbers came to the business world in July 1985 with flights on a 15-seater Bandeirante aircraft. It was operating daily from Ireland to London Gatwick airport. Quantity of passengers was approximately 5,000 thousands. In 2009 quantity of passengers increased by 66,503,999 million. Ryanairs fleet rose to 232 Boeing 737-800. During 1985-2009 Ryanair has opened bases in the centre and north side of Europe. Low cost airline profits rose 200% to over 318 million euro while many of Ryanairs competitors announce losses and even more go bankrupt (Ryanair 2009). Ryanairs future activities will be considered in below presented articles. 2.0. Findings Figure 1. Ryanair Holdings Logo (Ryanair 2010) 2.1. Organisational Structure Bonderman and OLeary (1996) established a new company Ryanair Holdings, they have bought the control of Ryanair Company just for  £5 million cash, an airline they had valued at approximately  £57 million. From that moment Michael OLeary is Ryanair Holdings legal entity (Creaton 2007:117). 2.1.1. Sector in which Ryanair Trade According to Palmer et al., Ryanair operates in private-sector, because the aim of private-sector organisations is to earn profits for the owners of the organisation. As OLeary is entity of Ryanair, he: à ¢Ã¢â€š ¬Ã‚ ¦always acting in the interests of the company because he is a shareholder (Siobhan Creaton 2007:278). Moreover, OLeary said that he will earn as much profit as he cans (Siobhan Creaton 2007:277). In addition, private-sector is able to monitor the results of its marketing activity, as the benefits are usually internal to the organisation (Palmer and Hartley 2006:230). Ryanair publish their annual report which will be used in this report as an example of sources of finance (Ryanair Holdings 2010). Private sector is subdivided into four types, but Ryanair refers to two of them: Private Limited Company (LTD) and Public Limited Company. LTD permits some defence to the shareholders they take a risk to invest money for business. Thus, shareholders can use Ryanairs annual report (Ryanair Holding 2010) which includes detailed financial information (Boddy 2002:488). PLC must have a minimum share capital of  £50,000 and must have at least two directors. As to Ryanair, OLeary and Bonderman have bought control over Ryanair Limited for  £5 million (Palmer et al. 2006:220). Consequently, Ryanair Holdings PLC (Ryanair Holdings) is the holding company for Ryanair Limited (Ryanair). 2.1.2. Structural Style Ryanairs structural style is divisional, where administrators create divisions and make them responsible for all the functions to deliver their facilities to the consumers (Boddy 2002:245). Ryanair Company has geographic divisions, to the location of customers. For example, Ryanair has a group of people who works in Baltic countries, such as Latvia and Lithuania and there are managers, who are responsible for staff, customer needs, and manager use autonomy to meet local needs (Boddy 2002:246). 2.2. Ryanairs Source of Finance Ryanairs company is financed by internal sources sources of finance that come from the business activities retained profit. For example, if the Ryanair business had a successful trading year, the organisation can use got profit for future activities. Of course, Ryanair can use profit only after paying all its costs (Manak 2009:184-185). The advantage is that source is very useful for long term business, because they can use it sources for future business activities. For example, Ryanairs attendants sell a variety of products such as MP3 players, digital cameras, perfumes and so on. All the extras revenues are up to 15% of all revenues. Ryanair Company is trying to earn revenue on everything on the board except seats (Kotler et al. 2009:577). Furthermore, Ryanair is run by equity finance. That means that organisation or a person providing money, does not receive interest and there is no guaranty that it will be repaid. If organisation had a success in borrowing money there will be an increase in share value or in dividends. Besides, after borrowing success, shares could be sold to some on else. (Smith 2007:291). There are different types of shares: ordinary shares and preference shares. Ryanairs organisation has ordinary shares. Shareholders receive ownership of a small part of a business and they carry complete voting rights. The number of ordinary shares that Ryanair has is 1,476.4 (in Ms) (Ryanair Holdings 2010:138). Correspondingly, companys earnings per ordinary shares are 20.68 (euro cent). However, if organisation will have unsuccessfulness, shareholders will be last people who will receive proceeds and may be receive nothing at all. (Smith 2007:292). 2.2.1. Profit or Loss? Being based on Ryanairs Income statement for year 2010 company got the profit of à ¢Ã¢â‚¬Å¡Ã‚ ¬341million before tax and à ¢Ã¢â‚¬Å¡Ã‚ ¬305.3 million after tax (RH 2010:135). Thanks to lower oil prices, companys traffic increased to 14% of customers. Ryanairs non-ticket revenues rose to à ¢Ã¢â‚¬Å¡Ã‚ ¬661 million or 11% in 2009 but now (2010) account is 22%. Besides, Ryanair opened 280 new routes in 2009, with destinations such as Spain and Portugal for summer travellers, making higher summer rates. Besides, shareholders will receive special dividends up to 550 million euros. Congruently, Ryanairs chief executive OLeary will receive 20 million euros, who owns just 4$of the companys shares. (Guardian 2010) 2.3. Marketing strategy and Target Market Marketing strategy: à ¢Ã¢â€š ¬Ã‚ ¦involves the activities of selecting and describing one or more target marketsà ¢Ã¢â€š ¬Ã‚ ¦ (Lamb et al. 2008:43). To identify target market, an organisation should identify which of the segmentation is distinct and actionable. Ryanairs target is market segmentation activity. Segmenting market relies on detecting the variables that differentiate customers with need (Boddy 2002:215). Ryanair organisation refers to demographic segmentation social class. It can be used characterised function standards such as education, profession and property worth (Kotler 2009:16). Company select only one target segment to focus on, consequently, organisation use concentrated targeting strategy. The advantage is that business may concentrate on resources and can better meet the needs of defined segment (Lamb et al. 2008:247). 2.3.1. Marketing Mix When target market is identified organisation can evaluate marketing mix. McCartneys four marketing mix tools were expanded to 7Ps by Boden, which had a more services focus and included process, physical evidence and people. 7Ps is a necessary mix that company should track to maximise marketplace results (Kotler et al. 2009:17).Ryanair is using 7P Formula for its brand image, which consists of: 2.4. Quality Strategy According to David Garvin (1981) there are 8 dimensions of quality that can serve as a quality framework. For Ryanairs Company quality strategy identification we will use only 4 the most obvious dimensions: Performance characteristics of a service (Garvin 1987:50). For example, Ryanairs service speed, flight booking is depended on your own, because Ryanair is offering only self-service. Another example is absence of waiting, unfortunately, Ryanair not the best in this service, because flights are usually delayed. Perceived quality -it is about clients previous experience, what he thinks about that company (image, reputation) (Garvin 1987:59-60). Focussing on core brand value (providing cheap tickets to approximately 49 million passengers who desire low cost to high service) is a key of Ryanairs success. (Kotler et al. 2009:443). Aesthetics it is about personal judgment of individual (Garvin 1987:59). For example, passenger is ordering some food that looks and tastes not as good as at picture was. In addition, sight or vision of service. For example, Air France KLM have an impression of luxury thanks to leather seats, while Ryanair has plastic seats with blue and yellow as the dominant colours of no frill focus company (Kotler et al. 2009:681). Serviceability how fast client will be served (Garvin 1987:57). For example, passenger is ordering some meal and he gives denomination but not a coins, it will take an eternity to receive back your change. So Ryanair has very poor serviceability. Relying on above mentioned facts it is possible to tell that Ryanair has not got any strategic quality at all. Ryanairs chief executive is obsessed with providing a functioning airline and cared little about pleasing its passengers, passengers number growth and companys profit (Creaton 2007:271). 2.4.1. 3 Key Areas of Quality Quality Service People Marketing High (Service satisfies customers needs) Sales promotion Low (customers are dissatisfied) Food for extra pay; Uncomfortable seats; Checked luggage; Bus transportation into town. Employees must pay for own security checks Staff must pay for own uniforms and parking Staff must supply own tea and water Advertising Service is an indicator of poor quality, because while you are flying at Ryanair aircraft you will not receive any food for free. For example, the hot dog for 4 euros (Kotler et al. 2009:577). Moreover, it is well known fact, that Ryanairs seats are uncomfortable, seats do not recline and seat-back pockets have been removed (Kotler et al. 2009:577). Comparing British Airways (BA) with Ryanair, BA has first business and economy classes seats, while Ryanair has only Economy class seats (British Airways 2011). Furthermore, client should spent extra money for bus or train transportation into town from distant airports that Ryanair uses (Kotler et al. 2009:577). Furthermore, Ryanair has poor quality in HRM. Staff could no longer enjoy their tea or coffee for free, staff must to bring own drinks and snacks to work. Cabin crew were banned to use ovens on board, because there will be no additional cleaning costs. Pilots were told that they can use only one ream of paper a day (for reports). They also have to do bi-annual medical examinations, in their own time, and what is the worst they have to pay for their own for it. Additionally, reduction concerns to uniforms, company will deduct monthly sum from staff pay to cover their uniforms. Besides, there is a problem of absenteeism in Ryanairs company (have lost over 10,000 days) (Creaton 2007:239). Ryanair is famous with rude and scandalous posters. One of the examples is poster which offended BAs company (Creaton 2007:239). Comparing Ryanairs posters with BAs we can say that BAs advertising is more enjoyable, because there are no slogans that are concerned with price reduction (see Appendix 1 and 2). The only thing that has a high quality is sales promotion; because a quarter of seats are free, passengers pay only taxes and fees of approximately 7 16 euros (Kotler et al. 2009:577). In addition, buying a ticket passenger can return their 10 pounds, receiving a coupon (after completing online booking Ryanair offer to complete form). 2.5. Sequence of Supply Chain Activities Ryanair Company provides transaction by airplane services. The table below shows the sequence of supply chain activities. At First, passengers decide to use Ryanairs airline then they have to complete the online form at Ryanair.com, then passengers will receive digital receipt at their e-mails. The following stage is online check-in, which you must to complete from 15 days up to 4 hours prior to passengers scheduled flight departure. Moreover, client must to print check in ticket. (à Ã‚ ¡Ãƒ Ã‚ Ãƒ Ã…“ à Ã¢â‚¬ Ãƒ Ã… ¾Ãƒ Ã¢â‚¬ ºÃƒ -à Ã¢â‚¬ ¢Ãƒ Ã‚  à Ã‚  Ãƒ Ã‚ Ãƒ Ã‚ ¡Ãƒ Ã… ¸Ãƒ Ã¢â‚¬ ¢Ãƒ Ãƒ Ã‚ Ãƒ Ã‚ ¢Ãƒ Ã‚ Ãƒ Ã‚ ¢Ãƒ Ã‚ ¬) At day of flight traveller arrives to the airport and registers their luggage and then goes transportation. When passenger arrives in the airport he should undergo the same procedure as well as before flying (registration, à Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ »Ãƒâ€˜Ã†â€™Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ µÃƒ Ã‚ ½Ãƒ Ã‚ ¸Ãƒ Ã‚ µ luggage). The disadvantage of Ryanairs Supply Chain service output is waiting time. It is the time that customer has to wait before flight. The lower the waiting time, the higher the level of service (Bowersox et al. 2010:51). For example, Ryanairs flights are often delayed and sometime even cancelled. Consequently, Ryanairs level of service is poor. 2.5.1. Value -Added Services Ryanairs internet booking is the value-added service in Supply Chain process. According to Bowersox (2010) et al. value-added services refer to unique activities that firms can develop to increase their productivity. For example, internet booking is unique activity, and passengers, buying tickets, online can save they time. In addition, online check-in is value added service, because if passenger does not have luggage (more than 15 Kg) he can go straight to the gate. Online check-in helps to save passengers time (do not wasting time staying in the registration queue) and companys time and money (staff working hours). The company is in great demand at consumers despite that consumers are performing self-service, of course except transaction by airplane. People are ready to for this kind of services, because they prefer low cost rather than high quality or supply chain services. Ryanair is offering close distance only that is why consumers prefer low cost ticket, 2 or 4 hours may not cost a high quality. 3.0. Conclusion The main conclusion that can be drawn therefore is that: 1. Ryanair organisation is trading in the public sector that gives an advantage for its owners, because private sector helps to earn money for them. Also, Ryanair adopted divisional structure, because airline has it offices almost in all over Europe. 2. Ryanair is run by retained profit and equity finance. Furthermore, company is making profit of à ¢Ã¢â‚¬Å¡Ã‚ ¬341m before tax. 3. Ryanairs target market is demographic segmentation if speak in detail Ryanair company is considering social class for characterising function standards such as education, profession and property worth. Ryanair is using Seven P Formula as a marketing mix for its brand image. 4. Quality dimensions speak about that Ryanair business organisation has got a poor quality. 3 key elements: people, service and marketing -are not high quality. The only thing that is high quality is Ryanairs sales promotion. 5. Almost all the Ryanairs services are self-services, except transaction by airplane. Correspondingly, Ryanairs supply chain has disadvantage such as service waiting time and supply chains poor quality. Ryanairs trading in the last 5 years are talking that organisation had pick moments and also had some falls. Generally, company had shown excellent performance in low-cost strategy, increasing it passenger number from 34.8 million (2005) to 66.5 million (2009), while many of Ryanairs competitors announce losses and even more go bankrupt. During 5 years Ryanair has opened bases several new bases such as Bournemouth, Birmingham and Belfast. Forecasting how the Ryanair business may proceed in the current economic climate, I may say that Ryanair will continue to exist in the world market, because its chief executive knows what people want low cost tickets. Consumers interest in traveling will continue to exist even in economic recession time. While consumers incomes are falling but supply is increasing, Ryanairs organisation will continue to offer low cost seats or even seats for free. I assume that in future Ryanair will expand it destinations to other continents such as South America and Africa, because company has got huge possibilities for that. The only thing to do is to find additional investors and to think over the strategic plan. 4.0. Recommendations In the light of these conclusions, I would recommend Ryanair organisation to improve organisations supply chain. All the Ryanairs destinations are operating into far-flung airports and passengers are confused about airports. All that it is necessary is change some of the destinations to major cities. Another solution is to write not only the airports name and country but write a citys name as well. In addition, I would recommend to improve quality strategy a specially one of the quality aspects people (HRM) as staff may start to strike. Their needs are not considered, company should prove such necessary elements such as uniforms and bi-annual medical examination. Of course, it will cost huge amount of money for the organisation but still staff will be satisfied. As a consequence, staff will work better and Ryanairs service will be little improved as well. References Boddy, D. (2002) Management An Introduction (2nd Ed.) Harlow: FT Prentice Hall. Bowersox, J., D., Closs, J., D., and Cooper, B., M. (2010) Supply Chain Logistics Management (3rd Ed.) New York: McGraw-Hill. British Airways (2011) Travel classes [online] available from [5 February 2011]. Garvin, D., A (1987) Managing Quality, New York: The Free Press. Guardian.co.uk (2010) Ryanair returns to profit [online] available from [9>HYPERLINK http://www.guardian.co.uk/business/2010/jun/01/ryanair-returns-to-profit> [9 [9 February 2011]. Kotler, P., Keller, K.L., Brady, M., Goodman, M., and Hansen, T. (2009) Marketing Management. Harlow: Pearson Education Limited. Lamb, W., Hair, F., J., and McDaniel, C. (2008) Marketing (10th Ed.) Mason: Nelson Education, Ltd. Manak, S. (2009) Introduction to Business Organisation 121BSS, Glasgow: McGraw-Hill. Palmer, A., and Hartley, B. (2006) The Business Environment (5th Ed.) New York: McGraw-Hill. Ryanair (2009) About Us [online] available from [27>HYPERLINK http://www.ryanair.com/en/about> [27 [27 January 2011]. Ryanair (2010) Logopedia [online] available from [31>HYPERLINK http://logos.wikia.com/wiki/Ryanair > [31 [31 January 2011]. Ryanair Holdings (2010) Annual Report Financial Statements 2010 [online] available from [3 February 2011]. Siobhà ¡n Creaton (2007) RYANAIR: The Full Story of the Controversial Low-Cost Airline, London: Aurum Press Limited. Smith, M. (2007) Fundamentals of Management, Glasgow: McGraw-Hill Education. Bibliography Beckford, J. (2002) Quality (2nd Ed.) London: Routledge. Calder, S. (2002) No Frills The Truth Behind The Low-Cost Revolution In The Skies, London: Virgin Books Ltd. Harrington. J., H. (1987) Poor Quality Cost, New York: Mareel Dekker, Inc. Hoyle, D. (1997) QS 9000 Quality Systems Handbook, Newton: Butterworth Heinemann. Hutt, M., and Speh, W., Th. (1998) Business Marketing Management a strategic view of industrial and organizational markets (6th Ed.) Orlando: The Dryden Press. McDaniel, C., Lamb, W., Ch., and Hair, F., J. (2008) Marketing (10th Ed.) Mason: Nelson Education, Ltd. Waters, D. (2003) Logistics An Introduction to Supply Management, New York: PALGRAVE MACMILLAN. Appendices Appendix1

Baby Boom as a defining moment in Canadian History

The Baby Boom was a massive increase of Canada's population from 1946 to 1965. The Baby Boom was considered a defining moment in Canadian history for economical, educational, and environmental factors. Economically speaking, Canada had an Increase In employment and the economy started to improve financially. Jobs were set up, and new projects were financed. (Pain, peg. 217). Consumer demand also rose, as lots of new people were born. In search for a better quality of life, many Canadians would demand massive, stylish engages to cult the large kitchens of suburban bungalows.High performance, and ease In use and cleaning were other popular attributes, and all these factors led manufacturers to offer a variety of models that would be purchased by consumers to enhance both lifestyle and social status. (The Collection, 2014). Canada Improved economically due to the baby boom since consumerism exploded. Demands of services and products rose massively. Educationally Speaking, children had b etter opportunities with school since the overspent funded in creating more schools due to high demand.There became a high demand for schools, first starting with elementary, and as the children aged high schools and universities were built up. (Elena, 2008). An average student only spent six years attending school due to farming duties and only one in ten students graduated from High School. (Elena, 2008). Since the baby boom occurred, students had an opportunity to finish school up until their post secondary education. Environmentally speaking, families moved to suburbs to start fresh with a family. During the sass, 1. Million housing units were set up in suburbia. (Annie, ND). Highways were built for transportation and so it would be convenient for people to get to places. (Annie, ND). Environment was a factor during the Baby Boom, since it reflected the arbitration of suburbs in the sass. Common reasons why suburbs became quite popular include: a large variety of land, and to es cape crime. The Baby Boom affected Canada in a positive way as it was a defining moment In history for economical, educational, and environmental purposes.

The Write Paper for Money Cover Up

The Write Paper for Money Cover Up Who knew essay writing may be so tough. Even if you're assigned to compose an extraordinary essay on an unusual subject, be confident that we'll locate a writer who can cope with this. Whether you must generate a paper of special flawlessness, just purchase an essay here and our writers will provide help. Hiring dependable essay article writers provide a good deal of benefits and advantages. It is not always simple to compose an essay. So in case you have an essay assigned that you require help with, you can purchase essay online cheap from us. Your essays will certainly be appreciated if you wish to pay to write paper and hire us. Writing an essay, or some other paper for this matter, isn't just writing. Finding out how to compose a great lab report is similar to learning how to ride a bike. Locating a worthy essay composing solution at an inexpensive pricing isn't a simple undertaking for an inexperienced pupil. It isn't an easy undertaking for the inexperienced pupil. Locating a worthy essay composing solution at a comparatively inexpensive pricing isn't a simple undertaking for a student that's inexperienced. On top quality research paper for somebody to help you would like to pay to suit our academic needs. Today, among the most regularly practiced ways to address educational problems is ordering written papers. There are many paper writing services to p ick from, but the choice needs to be responsible. At the conclusion you'll get a paper that's highest-quality offers you the utmost grade and won't just don't rush due to its planning. Looking for a superb essay writer isn't a problem we have a group of. Experienced and attentive When you seek the services of an expert essay writer at our service, you obtain an opportunity to cooperate with an individual, who has a remarkable educational background. Contracting reliable essay article writers provide a great deal of advantages and advantages. Contracting dependable essay article writers provide a lot of advantages and advantages. The Hidden Gem of Write Paper for Money Qualified term paper article writers should have the capacity to perform a research that's similar conformity including all the pupils' needs. Qualified term paper article writers needs to get the capability to run a research that's similar conformity utilizing the pupils' needs. Qualified term paper authors should have the ability to conduct a research that's similar conformity employing the pupils' needs. They must have the capacity to conduct a research that is similar conformity using the pupils' needs. A History of Write Paper for Money Refuted At in the event you ask a person to publish paper for the cost, you want to find value that's complete the funds, and a wide range of the assurances which have been designed to you will need to get delivered. At in case you ask a person to publish paper for cash, you truly will need to acquire complete value for those funds, and all types of the assurances that were built to you want to get delivered. At when you ask a person to make paper for the price, you ought to acquire value that's complete the cash, and all types of the assurances that were created to you will need to get delivered. At when you ask a person to make paper for cash, you should find complete value for those funds, and all types of the assurances that were created to you want to get delivered. Therefore if you want assistance then you definitely simply ask us to publish paper for the price, we're right here in order to show ourselves! At any time you ask a person to write paper for money, you should acquire complete value for the money, and all the assurances that were made to you should be delivered. Almost always there's an opportunity that, despite a superb educational funding bundle, you're going to be kept with a couple of need that's unmet. Using Write Paper for Money With many inexpensive paper writing internet websites, finding one that is going to satisfy your objectives is extremely tough. There are certain names for each one of the coins utilized in the usa. If you're searching for people, who write essays for money, is an ideal spot for you! If you are searching for people, whom compose essays for the price, is a location that's ideal you!

Story of an Hour - 848 Words

Story of an Hour Kate Chopin s the Story of an Hour includes a vast amount of literary devices. Irony, foreshadowing, personification, imagery, symbolism, metaphor and repetition are some of the major literary techniques used by Chopin within this short story about a woman named Mrs. Mallard. Although the story covers only one hour in the life of the main character, the use of these various literary techniques present the theme of the story to the reader in a very entertaining manner. The Story of an Hour is primarily a story of great irony. Irony is first demonstrated when Mrs. Mallard who has a serious heart condition finds out the news about the sudden death of her husband. Although she appears upset and goes to her room†¦show more content†¦This again shows how depressing her life really was with her husband. Visual imagery is used in the story by Chopin to help the reader create an image of the words and scenes she is presenting in the story. As an example of this imagery she writes: there were patches of blue sky showing here and there through the clouds that had met and piled one above the other in the west facing her window. With imagery, she also helps us feel the miserable world Mrs. Mallard lived in. She carried herself unwittingly like a goddess of victory. Chopin also includes symbolism as a literary device when Mrs. Mallard stares out the window of her room. The view through the window is symbolic of a new world with no restrictions and limitations now that her husband is dead. She also used symbolism when she said, patches of blue sky showing here and there through the clouds. Her ultimate death due to a heart attack is also symbolic of the loss of her love for her husband. The basic symbol of the story involves the new life she would be able to live alone. Divorce was rare in Mrs. Mallard s days, but the news of her husband s death offers her a chance at a new beginning. She carried herself unwittingly like a goddess of victory. This symbolizes the strength that Mrs. Mallard had during this time period, and shows that she will conquer obstacles in her future. Chopin uses repetition to emphasize a particular idea. For instance, when she said, free,Show MoreRelatedThe Story Of An Hour And The Story Of An Hour2009 Words   |  9 PagesWomen are taught from a young age that marriage is the end all be all in happiness, in the short story â€Å"The Story of An Hour† by Kate Chopin and the drama â€Å"Poof!† by Lynn Nottage, we learn that it is not always the case. Mrs. Mallard from â€Å"The Story of an Hour† and Loureen from â€Å"Poof!† are different characteristically, story-wise, and time-wise, but share a similar plight. Two women tied down to men whom they no longer love and a life they no longer feel is theirs. Unlike widows in happy marriagesRead MoreThe Story Of An Hour854 Words   |  4 PagesIn â€Å"The Story of an Hour† we are taken through a journey. The journey is the thoughts and emotions going through Mrs. Mallards (Louise) mind. The journey only takes an hour, so everything moves at a fas t pace. Louise seemed to process the news of her husband’s death without an initial element of disbelief and shock. She goes right into the reaction of grieving for her husband. She quickly begins to feel other emotions. At first she does not understand them. The journey is a way that Louise comesRead MoreStory of an Hour1203 Words   |  5 PagesThe Story of an Hour 1. There are many themes in The Story of An Hour; ‘heart trouble’ – which describes not only the physical affliction of Mrs Mallard but also the emotional suffering in her marriage. Three other themes that are prominent within this story are; death, freedom and oppression. Though, the themes of freedom and oppression can be seen as the main themes within this story, as we see the character of Mrs Mallard – a Mallard is a type of wild duck, which can be seen as being symbolicRead MoreThe Story Of An Hour1414 Words   |  6 Pagesarticle would be bad satire, a bad argument. Chongyue and Lihua’s â€Å"A Caricature of an Ungrateful and Unfaithful Wife† distorts Kate Chopin’s â€Å"The Story of an Hour† through imaginative exaggeration of character interaction, emotional ignorance, and its simplification of the characters and the text. Firstly, there is no evidence in the text of â€Å"The Story of an Hour† to suggest that Louise Mallard has been at all unfaithful to her husband. One sentence within the article suggests that some readers have sensedRead MoreStory of an Hour619 Words   |  3 Pages â€Å"The story of an hour† is a short story written by Kate Chopin. According to Wikipedia, she was born Katherine O’Flaherty on February 8, 1850, in St. Louis, Missouri. She was an American author of short stories and novels. She is now considered by some to have been a forerunner of feminist authors of the 20th century. â€Å"The story of an hour† was written on April 19, 1894 but was originally published in Vogue on December 6, 1894 as â€Å"The Dream of an Hour†. It was first reprintedRead MoreThe Story Of An Hour1169 Words   |  5 Pages â€Å"The Story of an Hour† is a story that in a few pages creates commentary, emotions, and thoughts about a simpl e yet very important part of every civilization. It is quite amazing that a short story written over a hundred years ago is still relevant to our society today. Every successful civilization has had some form of marriage, and while this story is to many criticizing the institution of marriage, I believe that people could see this dichotomy of oppressor vs oppressed that this story triesRead MoreThe Story of an Hour1203 Words   |  5 PagesAyodeji Ilesanmi Ms. Pape English 1302.626 February 23, 2012 Part One: Alternate ending to â€Å"The Story of an Hour† â€Å"Someone was opening the front door with a latchkey, it was Brently Mallard who entered, a little travel stained, composedly carrying his grip-sack and umbrella. He had been far from the scene of the accident, and did not even know there had been one. He stood amazed at Josephine s piercing cry; at Richards quick motion to screen him from the view of his wife† (Chopin, 16). Read MoreThe Story of an Hour960 Words   |  4 PagesIn The Story of an Hour, Kate Chopin suggests that in certain scenarios, the death of a loved one may be a blessing in disguise. Possible situations may include an abusive relationship, or an unhappy marriage, as the story suggests. Although the circumstances throughout the story might lead the reader to believe that Louises husbands death would cause her great pain, ironically, when she hears the news, she feels a sense of euphoria. This suggests that death may not always cause agony. LouisesRead MoreA Story Of An Hour1289 Words   |  6 PagesMost stories have more than one conflict, some bigger than others, but all important as a story progressives to the very moment everything clicks and comes together. After that point, the story starts to wind down, lose ends are tied, and the reader gets the satisfying feeling of a happy ending. The Story of an Hour is not your typical short story; but is similar to others in the way that conflicts are the leading force behind a short story. This story starts with Mrs. Mallard finding out any wife’sRead MoreThe Story Of An Hour1283 Words   |  6 Pagesâ€Å"The Story of an Hour† For this story, I will use Mrs. Mallard as the example, and will discuss her challenges and struggles. According to the text, she was â€Å"afflicted with a heart trouble, so based on that alone we know that she struggled with delicate health issues. The narrator further described her as, â€Å"young, with a fair, calm face, whose lines bespoke repression and even a certain strength.† The ‘lines’ or wrinkles of repression that he speaks of is most likely caused by the stress of suppressing